I've run into enough people who are scared of social networks that I felt a need to blog about it. Even though it can be frightening, I suggest that companies, politicians and celebrities who are skeptical about using social networking sites should think about the world differently.
We are living in an open-source, information-driven world today and there is no going back to the days before digital technology. Millions of people are sharing articles, pictures and micro-blogs each second and millions of people are living transparent lives on Facebook. Sharing experiences is the new way to learn about newsworthy issues.
If public figures don't adapt to a transparent lifestyle, they will be forgotten and those people who give up visuals and updates online will create a strong presence and stay in the spotlight as audiences are thirsty for as much information as possible.
Companies that are hesitant to enter the social networking scene are not alone, but they can't deny the benefits that social networking has offered companies like Zappos, Starbucks and CNN that have strengthened their bond with customers. Social networking is obviously a smart way to connect with the public and give them a new experience with your brand.
Remember that the benefits of social networking are stronger than the disadvantages. Building long-term relationships, engaging in more conversations with the public, and having the ability to measure success in a variety of terms is what's most important when it comes to social networking and building a strong brand.
So, it might not be desirable to lay your life out on the internet, but it can definitely be profitable if you do it right, and developing new, stronger relationships can be rewarding. Just be sure to act in accord with your personal or your company's ethical standards at all times.
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